Towards 100% biological detergents - a brand opportunity

By adding enzymes to detergent recipes, the volume of chemicals can be reduced without impacting the price or compromising on the consumer cleaning experience. This enables new brand opportunities and unlock further market penetration where green consumerism is growing. Enzymes in detergents also enable more compact packaging relevant for e-commerce and in-store convenience.

Date

March 11, 2020

Channel

Science and Innovation

Tags

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