Probiotic Cleaning: Unlocking the power of nature

Consumers are aware of the power of probiotics across multiple consumer product segments, from food to cosmetics. And as a result, probiotic language and technology is entering the cleaning aisle with aims to address consumers’ desire for greener alternatives. In fact, over 49% of those US adults who do household cleaning say they are willing to try probiotic cleaners.

So how is this emerging consumer product trend being shaped? And how will companies deliver on what the consumers ask for, with the right solutions and the right benefits? This webinar explores the state of the industry as we work to define “the new clean” together.

Originally presented by Clemens C. Heikaus, PhD, head of microbial cleaning at Novozymes at the American Cleaning Institute’s Annual Meeting and Industry Conference on January 29, 2020 in Orlando, FL.

Learn more about probiotic cleaning.

Date

March 05, 2020

Channel

Webinars

Tags

Views (65)