New Biological Enzyme Innovation Redefines Clean Laundry_SEPAWA 2020

How can a newly washed shirt start to smell as soon you start wearing it? And why does it get dingy and develop yellow armpits, despite proper washing? Our detergents are getting better and more effective year for year, but malodor and yellowing in clothes remain to be well-known universal sources of irritation amongst consumers.
Novozymes has been able to identify a natural enzyme with the specific purpose of breaking up this sticky film of body grime that over time makes laundry smelly, dingy and yellow. When this particular enzyme is added to a detergent, the sticky film is broken up and the malodor and soil particles flush away with the wash water.

A natural, deep-cleaning solution

Reach New Depths of Clean with Novozymes Medley® Core

Jill experiences clothes smelling fresh again

Novozymes Pristine® 3D animation of mode of action