Deep-cleaning laundry solution

Meeting the demand for green laundry detergent

Niels Leest Storgaard, Global Marketing Manager at Novozymes, shares his perspectives on how to...

October 18, 2021 | 06:41

New industry methods to assess malodor on clothes

Dr. Barbara Dücker, Innovation and Insights Manager at Novozymes, shares new industry methods to...

September 14, 2021 | 00:41

Jill experiences clothes smelling fresh again

Up to 50% of consumers say smell is the primary reason for washing an item. The problem is that...

September 14, 2021 | 01:48

Novozymes Pristine® 3D animation of mode of action

Watch our Freshness solution break down body grime. Novozymes Pristine® breaks down sticky body...

Deep-cleaning laundry solution

As we ease into the new normal, we go to great lengths to maintain our cleanliness throughout the day. But what about when we come home?

The moment you leave your home, you’re exposed to dirt, dust, pollution, city grime and airborne particles. They can adhere to the fibers of your clothes and follow you back into your home.

A natural, deep-cleaning laundry solution can prevent these contaminants from adhering to clothes. It reduces the level of impurities that walk through the door when you do. And improves hygiene for a cleaner, safer home environment.