Voxpop: Millennials on bread

We asked Millennials a series of questions related to bread

Among age categories, Millennials represent a particularly interesting opportunity for the baking industry. Quality is key, and this demographic refuses to compromise on health and taste. They love trying new bread and bakery creations — especially if they’re worthy of sharing on social media. In short, no matter how you try to reach this group, you need to bring high quality baked goods that stay fresher for longer. And for that, Millennials are willing to pay a significant premium.

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