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  3. Voxpop: Millennials on bread
Voxpop: Millennials on bread
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Voxpop: Millennials on bread


We asked Millennials a series of questions related to bread

Among age categories, Millennials represent a particularly interesting opportunity for the baking industry. Quality is key, and this demographic refuses to compromise on health and taste. They love trying new bread and bakery creations — especially if they’re worthy of sharing on social media. In short, no matter how you try to reach this group, you need to bring high quality baked goods that stay fresher for longer. And for that, Millennials are willing to pay a significant premium.

Date


May 05, 2020

Channel


Food & Beverages

Tags


baking
bread
elasticity
enzymes
fresh
freshkeeping
freshness
moistness
novamyl
novozymes
opticake
sensea
softness
voxpop

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Related videos

May 05, 2020 | 02:03

How baking freshness enzymes work

What causes bread to go stale, and how can enzymes slow that process down? Watch the 2-minute...

May 05, 2020 | 00:51

Novamyl® - Pure magic

Wouldn’t it be magic if bread could hold its shape and freshness over time? Behold -The power of...

April 17, 2020 | 01:14

How do consumers evaluate bread?

At Novozymes we’ve identified three important parameters: softness, elasticity, and moistness....

March 05, 2021 | 00:10

Novozymes Novamyl® Effect on Elasticity with voiceover

See how Novozymes Novamyl® effects on bread crumb elasticity.

September 15, 2020 | 01:28

Novozymes Novamyl® - 30 years and never been fresher

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May 26, 2020 | 00:09

Novozymes Novamyl® Effect on Elasticity

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May 26, 2020 | 01:00

A Consumer Test: Novozymes Novamyl® Effect on Moistnes

A consumer in China making a crumb comparison between a bread with and without Novamyl®.

June 24, 2013 | 01:26

Soft and Fresh Cakes with OptiCake®

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